Saturday, December 6, 2008

Tuesday, October 7, 2008

Selling sponsorship

These days, sponsorship for most companies is a port into a niche audience, of reaching out to the audience of an industry-within-an-industry. It's a multi-level bet based on credibility at a super-niche level.

Today's super-niche sponsorship principle applies to any industry. After spending millions sponsoring Tiger Woods, GM finally realized he can't sell Buicks. He's not a credible car geek. GM kicked Woods upstairs to corporate marketing, which will probably employ him behind the scenes as a draw at events for dealers and suppliers, which is a far better investment.

Sponsoring bloggers is a matter of the right company sponsoring the right blogger at the right time. For your product or service, sponsor the super-involved bloggers who've built their credibility around the category and live, breathe and die by it.

Wednesday, October 1, 2008

MotoGP - Valentino Rossi is amazing


The Motegi Japan MotoGP was an excellent race and the scene for the crowning of Valentino Rossi as the 2008 World Champion. There were some epic early battles with riders on fresh tires that eventually settled out into a tight 3 way race for the victory between Rossi, Stoner and Pedrosa as tire choices delivered the riders different strategies to the pavement and the time sheets. Gradually the recurring world champion moved up to third, second and finally into first, where he rode brilliantly to the top of both the Motegi podium and the 2008 World Championship. While Rossi picked up win number 70 in the premier class, Stoner settled for second with Pedrosa third narrowly beating Spanish rival Jorge Lorenzo.

Valentino Rossi is the only man to win the MotoGP championship on four different motorcycles! He is the best motorcycle racer that has ever lived. It is very enjoyable to watch him develop and push a motorcycle to new records with every ride.

Two more races to go and there's no reason for Rossi to stop winning. What a great MotoGP season.

Wednesday, September 10, 2008

Fall riding


Fall is settling in gracefully as the nights gradually get cooler. Over night lows are now dipping below freezing and the mornings are cold and crisp. Time for motorcycling is rapidly disappearing with long shadows cast in the late afternoon and an early sunset. There is a little bit more track time available with two more "track attacks" scheduled to finish out the year.

51Racing will be at the final track day of the year at Stratotech Park. The last track day is both satisfying and depressing so it creates a day filled with emotion. Riding skills are at their seasonal high, but must be exercised and put away for another 8 months...minus a quick winter trip to Arizona to ride with buddies.

Soon comes the time for planning and preparation for the 2009 season. There are sponsors to raise and marketing plans to prepare and a lot of bike maintenance to be done, so the 8 months of off-season, will offer a great opportunity to look after the business side of owning a motorcycle racing team.

Sunday, September 7, 2008

Is life a race?

Is life a race?

Every religion has a philosophy regarding life and the alter of Motorcycle Racing is no different. I’m writing about the mind-set or character behind the motorcycle racer. What makes them different from others in life and what is the distinction between “rushing” and “racing”?

Cruising vs Rushing

Most variables in life exist on a continuum including polar opposites and everything in between. One such variable is your approach to daily life and how you manage your time. Do you cruise through life setting your own schedule and not letting others dictate how and when you will do things (being mindful enough to keep a job)? Or, do you rush from one thing to the next, always worrying about “wasting” a precious moment and finding yourself irritated at those you see cruising?

Rushing is not racing

Now that you’ve established your basic approach, and find that it’s not providing you with enough stimulation to feel “alive” you may seek out activities that fulfill your basic needs. One paradox in life is that we tend to feel most “alive” when endangering our lives. Activities that put our mortal existence in jeopardy seem to provide the most powerful form of stimulation to which a “racing” personality is drawn. Like a moth to a flame, if you get too close you may die but dancing in that light makes you feel most alive.

Speed up or slow down?

Your basic personality type as far as it pertains to this discussion, dictates whether your approach to racing requires you to speed up or slow down. If you’re a cruiser, you’ll find yourself needing to “pick-up-the-pace” to be a successful racer. As a rusher, you may well need to slow down to become successful. Motorcycle racing demands a uniform focus unlike many other forms of motor racing where participants are protected by cocoons of steel tubing. Motorcycle racers literally put it all on the line when they race.

Motorcycle racing and life

You live your life without a roll-cage for crash protection. We may build crash-protection for ourselves in this world with a “cash-protection” plan, however really living and striving to get the most out of life, requires that you “join the race”. More than any other sport or activity, motorcycle racing helps you hone your sense of “searching for the edge”, and it’s your proximity to, and relative time at that edge, that brings you success.

To be successful you must “race” at the edge, always pushing to reach your limits and achieve your objectives. For a “racer” the rewards out-weigh what others might perceive as stress and worry, which for a racer are called preparation and focus.

With this I conclude that life is a race and motorcycle racing is the perfect metaphor for life.

Wednesday, September 3, 2008

EMRA Endurance race 2008

Motorcycle endurance racing is like no other form of motor sports. The combination of skill, athleticism and courage are shared in other motor sports, however the level that each variable demands or requires is distinctive. All three variables are amplified with the removal of two wheels, leaving two wheels. This single variable change increases the demands upon a motorcycle endurance racer, by an undetermined multiplication factor. Add to the equation the variables of fuel consumption, tire wear and engine reliability and you’ve got an exciting and demanding form of motor racing.

It all starts with a casual group of riders who each put together a team of at least two riders. With one bike the team riders (up to a maximum of four), must attempt to complete more laps then all the other teams. This means riding as hard and as fast as you can for your designated ride time. Ride times range from 15 minutes to over 60 minutes depending on team strategy. There’s always a scramble to get a team together even though every year the riders tell everyone what a great time this form of racing can be. Drafting riders is not uncommon and some riders will jump from team to team for a “better opportunity”. Some riders even cancel on their “team” at the last minute, leading to even more poaching and backroom dealing.

We managed to pull a team together at the last minute. Spence King first stepped up to the plate a week before the big event. Trina Hennig then agreed to ride as a relief rider on a full sponsorship from Spence and me. The bike of course was the soon to be retired from racing, mighty RC51, known, loved and feared by all and tamed by a lucky few. Tire choice was of course Michelin Power Race Mediums, designed to last the entire 4 hour race distance. Fuel was carefully selected Premium grade from the Gunn Esso Station. Oil by Amsoil with Lucas oil stabilizer. I had a track breakfast sandwich and two cans of Rockstar for fuel...

After an early morning tire change, we setup our hot pit on...hot pit row. Trina being an organized sort compared to the rest of the team, jumped on getting the premium number one spot on the pit. We milled around while the clock ticked down towards the famed Le Mans style start. Over the drone of generators and such, you couldn’t hear a thing from the PA system. All of a sudden, more or less on time, all hell broke loose as Everett announced we were gridding the bikes. You could see riders furiously donning their riding gear, while others pulled off tire warmers and got bikes off stands.

Two quick hot laps to warm up the tires and we lined the bikes up opposite the pit wall on the front straight. The 17 fans went wild! It was awesome as the riders lined up for the sprint to mount their running bikes. A safe start leading to four hours of some of the best racing and riding anyone will ever see. Others may go faster but few put on a show like a good set of endurance riders and teams. There is more than one way to win an endurance race and it’s fascinating to watch the different strategies unfold.

You must know that people act differently under pressure and the minute a person puts on a helmet to go “racing”, strange things can happen to their “normal” personality. Well the pressure is ON with endurance racing and it doesn’t let up just because you’re standing in the pit waiting your turn. So when you get back out on the track, you’re all fired up and ready to race...you’re just more tired and more likely to make mistakes. Things start to get real interesting when you have to ask yourself if you’re making “too many mistakes”. You can learn a lot about yourself endurance racing a motorcycle. Who you really are comes out under pressure. That’s one reason the Navy Seals try to break down every recruit...to see how they handle the REAL pressure. Well, a Navy Seal could maybe endurance race a motorcycle, and even then they’d learn a thing or two about themselves. Fear management is different when you are very tired balancing on a small patch of road the size of your palm...at a high rate of speed, leaned over with elbows grazing the pavement. For me the fear, or rather the false anticipation of disaster quickly subsides when I get underway and I really started to feel the rhythm of the track and the bike at the 30-40 minute level. When my team waved me in the second time at 51 minutes, I did not want to stop. Maybe next year with a single other rider...maybe a rule change to allow a single rider...now that would separate the boys who train to stay in shape from the weekend warriors!

Some motorcycles can’t maintain the pace and we saw attrition through expiration of motors. Tough luck to come all that way and go through all the preparation required only to have your equipment let you down...Suzuki. I don’t think a Honda does that... Some riders slow down dramatically when they get tired, while others seem to get faster. Tires last longer than anyone could imagine with winners ripping 216 laps, flat out on a single set, start to finish. Amazing in anyone’s books...tire books of facts and stuff.

In the end only a few laps separated the winners and the also rans. There are no losers in endurance racing; there are just guys who pay more to do it than the first three finishers...the REAL heroes of endurance racing...the suckers who fund the winners... From fifth place to first there was a difference of only 19 laps...and the amazing thing...all the times were exactly four hours!!! I can hardly wait ‘till next year and the introduction of a new secret weapon for 51racing!

Sunday, August 31, 2008

Spence King joins 51racing for 4 hour endurance

Spencer King has joined 51racing for the EMRA 4 hour endurance race Monday Sept., 1, 2008. This talented rider will compliment rider owner Duke Nukem on the mighty RC51. Trina Hennig has agreed to provide relief rider services.

With Michelin tires the team is breaking new records each race. Come out and see the big Honda twin power through the turns at Stratotech Park.

Sunday, July 20, 2008

Echo Cycle, Edmonton, AB - service horror stories


Over the last few days, and at round 3, many of you have shared your own Echo Cycle horror stories. I am flabbergasted that these folks continue in business and have survived so long in Edmonton. The tales of over-charging, missed appointments, and inability to quote service work accurately, show a definite pattern.I'm not trying to hurt anyone in particular. I have every confidence that despite their attitude's while at work, they are all good people.


My challenge is with the process and the fact we have a motorcycle service shop charging the highest rates per hour ($109) with the slowest possible output per hour...that adds up to you paying much more than you should for any service work you have done at Echo Cycle.


If all the people who shared their own Echo Cycle service horror story with me, actually shared it with Echo management...and then still nothing changed...then we can legitimately tell them we gave them a chance. I know I did my part...have you? The only other way we can "help" Echo Cycle management understand how they are viewed in the community is to avoid shopping their.


You all should really talk with each other too...the stories that come out of the Echo Service shop are, well, remarkable to say the least. I can only speak to the facts surrounding my experience...unless you speak up, the rest is just hearsay.

Friday, July 4, 2008

Hypermile your vehicle - hypermile.ca

I found a cool new site called hypermile.ca, that provides a great deal of basic information on how to get maximum fuel efficiency or "FE" from your vehicle.

Check it out... http://hypermile.ca/ or here

Wednesday, July 2, 2008

Great day of practice

51racing reports an exceptional day of training and practice was had on July 1 at Stratotech Park

The team enjoyed perfect weather and lots of track time. Some sessions saw the mighty RC51 alone on the track. Team rider Rick Newcombe reported he was able to push the bike to new limits and he now looks forward to the next round of racing where he promises not to make the same mistakes as last race.

Friday, June 20, 2008

Scheduling conflict leads to race cancellation

The team is disappointed to announce they will not be attending the CMRA events at Race City this weekend.

Ownership of 51racing reports a mix-up between departments caused the scheduling conflict.

Thursday, June 19, 2008

51racing announces new website


51racing, operating out of Edmonton, Alberta, Canada announces their new website. Check out all that's happening at 51racing.ca

There are a number of great sponsorship opportunities still available. See the spots on the mighty RC51 that are still available, by clicking here